Pairing modern web tools with timeless craftsmanship
BrassCraft designs and manufactures thousands of high-quality plumbing products under three different brands. We worked with the BrassCraft team on a series of new websites to simplify and organize their product catalog and provide a knowledge hub with a wealth of information on part installation. Now their customers can find the right products quickly and get back to work.
- WordPress
- Web Development
- Design
- Catalog Management
Powered By Content Sync
The site uses a custom-built syncing mechanism that connects to BrassCraft’s internal system for keeping the site’s products, categories, locations, and media in sync. Over 60% of the website is automatically generated, creating a consistent experience with BrassCraft's ever-changing product catalog. We also customized the search functionality to return all products, and resource documents related to your search.
The Right Part At Your Fingertips
Each product links to a store locator and online shopping options. We also built a shopping list so that customers can easily save all the products they need in one place.
Resource Library
In addition to the eCommerce capabilities of the site, we were also tasked with creating a resource library where customers can get in-depth information about BrassCraft products. With hundreds of documents and instructional videos, it was important that all of the content is easily searchable and linked to relevant products.
The Results
Our goal with this website redesign project, was to launch a site that showcased the process, craft, and attention to detail of the Brasscraft Manufacturing company. We wanted the design to reflect their recognizable brand, as well as provide both professional and novice plumbers the information needed to perfect their craft.
140%
increased pageviews
2,000+
product configurations synced daily
30.7%
increased time on site