Redesigning the Big Screen
Emagine Entertainment provides a movie experience that is light years beyond what you’d get at home. In the fall of 2019, we launched an improved emagine-entertainment.com with a focus on better usability for customers. Emagine has perfected the movie-going experience with leather recliners, super E-max screens, valet parking, and gourmet snacks and cocktails. Our goal was to create a website that was equally customer-focused with a seamless experience from browsing showtimes to applauding the final credits.
- WordPress
- Web Development
- E-Commerce
- Design
- Analytics & Reporting
Did You Get The Tickets?
We redesigned the entire checkout experience, reducing the number of clicks to purchase a ticket by half. The new flow enables customers to see how full different theater screening rooms are before deciding on a seat type and location. We also added location detection to show showtimes close by, and saved preferred theaters and preferences for faster shopping. The ticket delivery emails were optimized to be viewed and scanned on mobile devices.
Behind The Scenes
- We developed a complex integration system in order to sync movie data from an industry-standard, Vista.
- Advanced analytics and reporting were set up to give the Emagine team a wealth of data on user behavior.
- The website was moved to a dedicated server to speed up the site and prevent outages due to increased user volume during special releases.
The Results
The end result is a professional-looking online experience that is steps above the competition. The new site is built on a CMS platform so that the Emagine team can manage location-specific promotions, as well as national marketing messages in an instant. We reduced the number of clicks to checkout by over 50%, and since launch, the conversion rate has improved by over 32%. Additionally, the new site is collecting metrics and usage trends that will empower Emagine to make better, smarter decisions.
50%
reduced clicks to checkout
32%
improved conversion rate