Creating a Digital Showroom
Realstone Systems manufactures natural stone veneer for luxury homes and businesses. They are leaders in the natural stone industry but needed a new e-commerce website worthy of their gorgeous products. Responsive design, intuitive navigation and custom shopping tools make it easy for customers to find the right material for their project. The site also features an inspiration gallery with over 450 real-life installations, and a project calculator to determine the right amount of materials for your next project!
- WordPress
- Web Development
- E-Commerce
- Design
- Analytics & Reporting
- Admin Portal
Shopping Experience
Realstone Systems makes it easy to use natural stone in ways that many homeowners and even designers and architects might not think possible. Our strategy was to educate, inspire and create and intuitive shopping experience. We added multiple ways to explore products in the navigation and implemented an advanced visual search. We also streamlined the product filters and added a favorites feature so customers can save products to discuss with their builder.
A Picture Is Worth A Thousand Words
Our user interviews revealed that the majority of people coming to the site are looking for images of the product installed in real spaces and product spec information. With that in mind we added a large image carousel to the product page including inspiration images featuring that product. We also organized the product specs and technical documents for easy access. The product page links to a calculator that will help you determine exactly how much you need for you project.
Inspiring Purchases
The inspiration gallery lets homeowners and designers explore the possibilities of natural stone. With over 5,700+ images, we were still able to improve the speed of the site by over 350%.
The Results
The new Realstone Systems website showcases their leadership in the natural stone industry. The site is not just for customers, it also serves as an internal tool for their sales team, providing product specs, installation information, and needed material calculations. We were able to provide loads of functionality all while dramatically increasing the site speed.
350%
improved site speed
5,700+
images showcased